Elements of Typography

Font Selection

There is a vast selection of typefaces for you to choose from. Typefaces come with various weight sizes and styles to form a family considering the kerning types and multi-language support. 

While there is a wide range of fonts available, choosing the fonts includes all the options you need to make a great design.

SIZE

Not all the fonts you select are of the same size or with a fixed width. So words set in different typefaces can take up very different amounts of space on the page. The most common method to measure type is the point system. One point is 1/72 inch. 12 points make one pica. They can also be measured in inches, pixels, and millimeters.

Hierarchy 

If all the type in your design looks the same, the information which has to be communicated will be confusing. Size is the most common way to create a hierarchy to communicate and guide readers. Headings are in a larger point size subheadings are small and body text is still smaller. Size is not the only way to define a hierarchy- it can also be achieved with color, spacing, and weight. 

The type itself has many other basic requirements we look upon. As we need the design to be visually presentable and concentrating on the overall look and feel. Typography plays a major role in how your brand is perceived by your audience. Thus making it an important factor in graphic design. With the help of Alter- Branding and Design Agency, take your typography to the next level.